Product designer with 6+ years of experience
Product designer with 6+ years of experience
Product designer with 6+ years of experience
CV (En)
CV (Ru)
Overview
Focusing on core product experiences, growth, and AI-powered features for B2C mobile products across global markets.
Experienced in taking products and features from concept to delivery, using user research, experimentation, and data to improve conversion, activation, retention, and key business metrics.
Skilled in building and scaling design systems, including component creation, refactoring, documentation, and establishing efficient design processes.
Experienced in leading design initiatives and small teams of designers, driving product strategy, roadmap planning, and cross-functional collaboration with Product, Engineering, and other stakeholders.
Overview
Product Designer with 6+ years of experience in mobile apps, focusing on core features and growth (onboarding, activation, and subscription) for photo and video editing products (b2c, global markets).
Experienced in taking features from concept and early discovery through to final design and delivery, using experimentation and data-informed insights to optimize trial activation and core product metrics.
Skilled in scaling and maintaining design systems, including refactoring and comprehensive documentation.
As a Lead, responsible for functional process setup, sprint and roadmap planning, cross-department alignment, and collaboration with POs, PM, Dev, and QA, while managing teams of 1–3 designers.
Selected Cases
Experience
Movavi / Movavi – AI Reel Maker & Video Editor
Senior / Hands-on Lead Product Designer
I work as a hands-on Lead for Growth and Core streams. I handle everything from hypotheses and concepts to developer handoff and support. I take part in product strategy, sprint planning, and leading other designers.
June 2023 - June 2026
Movavi / Movavi – AI Reel Maker & Video Editor
Senior / Hands-on Lead Product Designer
I work as a hands-on Lead for Growth and Core streams. I handle everything from hypotheses and concepts to developer handoff and support. I take part in product strategy, sprint planning, and leading other designers.
June 2023 - June 2026
Movavi / Clips – Video Editor
Product Designer
I participated in the product redesign and helped move our workflow to Figma + Lokalise. I worked with Protopie for advanced prototyping. I took part in internal meetups, shared knowledge, and ideas with my colleagues.
December 2020 - June 2023
Movavi / Clips – Video Editor
Product Designer
I participated in the product redesign and helped move our workflow to Figma + Lokalise. I worked with Protopie for advanced prototyping. I took part in internal meetups, shared knowledge, and ideas with my colleagues.
December 2020 - June 2023
Movavi / Picverse – Photo Editor
Junior Product Designer
I designed the interface in a design team from scratch in a startup photo editor on Android and iOS, following the Material Design and HIG guidelines. Participated in the full design & dev cycle. Used Sketch, Zeplin and Abstract.
April 2019 - December 2020
Movavi / Picverse – Photo Editor
Junior Product Designer
I designed the interface in a design team from scratch in a startup photo editor on Android and iOS, following the Material Design and HIG guidelines. Participated in the full design & dev cycle. Used Sketch, Zeplin and Abstract.
April 2019 - December 2020
Freelance
Graphic Designer
April 2018 - February 2019
Freelance
Graphic Designer
April 2018 - February 2019
Stack
Feedback
Head of Product Design
Maksim S.
I had the pleasure of witnessing Natasha's growth as a top-notch professional. We started off working with her as a middle designer and she eventually became a lead designer. Natasha is such a great asset to our team. She's always up for trying new things and is proactive in finding solutions to problems. She can easily connect with anyone on the team and her analytical skills are second to none. With her help, we were able to solve complex business problems and create products that were based on solid data and user experience.
Head of Product Design
Maksim S.
I had the pleasure of witnessing Natasha's growth as a top-notch professional. We started off working with her as a middle designer and she eventually became a lead designer. Natasha is such a great asset to our team. She's always up for trying new things and is proactive in finding solutions to problems. She can easily connect with anyone on the team and her analytical skills are second to none. With her help, we were able to solve complex business problems and create products that were based on solid data and user experience.
Product Manager
Maksim K.
Natasha is an outstanding professional and truly the heart of the team. We’ve been working together for about three years, and throughout this time my experience has been nothing but positive. She approaches tasks with a comprehensive mindset — not just aiming to close a ticket, but to truly solve the problem. Natasha takes the time to understand the issue, proposes well-reasoned solutions, and sees them through to a successful outcome. Natasha is also an excellent leader. She has the ability not only to build and organize a productive and efficient team, but also to become its heart and driving force, which ultimately has a strong positive impact on the team’s results.
Product Manager
Maksim K.
Natasha is an outstanding professional and truly the heart of the team. We’ve been working together for about three years, and throughout this time my experience has been nothing but positive. She approaches tasks with a comprehensive mindset — not just aiming to close a ticket, but to truly solve the problem. Natasha takes the time to understand the issue, proposes well-reasoned solutions, and sees them through to a successful outcome. Natasha is also an excellent leader. She has the ability not only to build and organize a productive and efficient team, but also to become its heart and driving force, which ultimately has a strong positive impact on the team’s results.
Product Designer
Vasilisa M.
I was lucky to work with Natasha on the same team, where she took the role of lead designer. Natasha always keeps both the user and business goals in focus — and finds the perfect balance between them. What impressed me most was her attention to structure and order: I’ve never seen a design system as clean, thoughtful, and well-organized as the one she built. Natasha is a true leader — working with her is easy, reliable, and truly inspiring. I wholeheartedly recommend her as a strong and dependable professional.
Product Designer
Vasilisa M.
I was lucky to work with Natasha on the same team, where she took the role of lead designer. Natasha always keeps both the user and business goals in focus — and finds the perfect balance between them. What impressed me most was her attention to structure and order: I’ve never seen a design system as clean, thoughtful, and well-organized as the one she built. Natasha is a true leader — working with her is easy, reliable, and truly inspiring. I wholeheartedly recommend her as a strong and dependable professional.
